Fashion brand Louis Vuitton and artist Takashi Murakami have created a pop-up store in New York City to showcase a new phase of their collaboration, featuring multi-colored rooms and furniture with rounded edges.
For the design, the team referenced Toyko's capsule hotels, an accommodation style that offers small, sometimes bed-sized rooms at an affordable price such as the recently renovated ℃ (Do-C) Gotanda Hotel.
The two-story space has a bright white, central corridor on the top floor, where rooms are painted in orange, green, deep purple, and bubblegum pink branches.
Each room is decorated with matching built-in shelving, Louis Vuitton and Murakami emblems, hanging pendants and furniture.
Rounded edges and corners line the entire store's furnishings, while bright, fluorescent lighting panels line the ceilings.
The rooms feature displays of the collection as well as a pink cafe and a squat, purple vending machine that visitors can access after shopping.
A staircase with Louis Vuitton motifs leads downstairs to a cinema that shows two of Murakami's animated films produced during the original collection launch.
Opened for a limited time in New York City, the venue is the first of a series of global events to be created to celebrate the anniversary. Toyko will have the largest pop-up.
“This project serves as a modern-day showcase for an enduring creative bond, defined by artistic vision, traditional craftsmanship and remarkable feats of modern technology, and a pivotal moment in early 21st-century pop and collector culture. Timeless appeal," said the team.
Louis Vuitton recently covered its New York City flagship in giant trunks, while designer CJ Hendry moved 100,000 plush flowers overnight for a pop-up shop in Brooklyn.
The Louis Vuitton x Murakami New York pop-up takes place in January 2025 at 104 Prince Street in Soho. For an up-to-date list of architecture and design events around the world, see the Design Events Guide.